Project Brief Lobby: The Lobby at 300 Madison Avenue provides a unique, strategic opportunity for PwC to communicate and expand its brand to reach the broad context of its global community and culture. Art Assets envisions the Lobby as a site for foresight research, a formidable toolbox for PwC’s futurists. Art Assets proposes to cast PwC’s lobby as fruitful terrain to stage programmed exhibitions and special events that address today’s issues and challenges. Art practice dealing with emerging technologies, globalization, environment, and current issues will offer valuable insights and creative perspectives regarding emerging global trends. The Lobby can become a…
Project Brief Manhattan House, designed by Gordon Bunshaft of Skidmore, Owings and Merrill, set a new standard of International Style for mid 20th-century design and luxury. Today, Manhattan House is being restored to its former glory as a prime Manhattan residence for the 21st century. Art Assets will meld the art, architecture, and design to complement the Campion Platt design of the model apartment.