In the Press: Artist find profitable niche (WSJ)

Art Assets’s President Barbara Koz Paley was recently quoted in a Wall Street Journal article about artists who rent out their art.

The hunger for rentals isn’t confined to the film and TV industry. Real-estate developers looking to entice tenants with eye-popping lobbies are also big rental customers, as are corporations that want to decorate their offices but are reluctant to invest in a permanent collection.

These deals can run for months or longer and let artists “earn thousands, sometimes tens of thousands of dollars,” says Barbara Koz Paley, founder and chief executive officer of Art Assets LLC, which leases artwork to corporations.

Read the entire article.