Category: Real Estate

  • Art means Business

    Art means Business

    A couple of quick points that distinguish Art Assets”

    Art Assets works in all the gateway cities with a broad base of real estate and business Clients.

    The Art Assets Team understands trends, as they are happening.

    As a 23 year old company, we bring economy of scale and scope to each project…and develop a “shorthand” with Clients, some of whom we have worked with over decades.

    Ours is Connected Thinking: Art, Commerce, Demographics and Real Estate.

    Art Assets delivers on time and on budget.

  • THE HB INTERVIEW

    THE HB INTERVIEW

    Tamara Stone interviews our “chief trouble officer”, Barbara Koz Paley. Our CEO shares how we work to create programs that ignite the imagination—“works that are exciting, visceral, visual, and pop off the walls.” Technology is an underpinning of everything we do.

    Honest Buildings (HB) is the world’s leading Connection Engine for Real Estate Projects. From architects to engineers, contractors to technology experts, HB helps you find and meet the perfect people for your projects, fast.

    Read the online review: “Technology is an underpinning of everything we do.”

    Art Assets at 142 West 57th Street for L&L Holding Company

    The Balcony Project

    The Balcony Projec6t

  • 21 ’til 21: Real Estate Innovation

    21 ’til 21: Real Estate Innovation

    Everyone at Art Assets is very excited for the fourth program in our 21 ’til 21 Salon Series.  On Wednesday, April 17th, we will host a panel discussion with three real estate innovators who are creating new ways to think about development and the built environment.

    PANEL PARTICIPANTS

    Riggs Kubiak Co-Founder, CEO of Honest Buildings

    Riggs’s vision is for the Honest Buildings platform to accelerate the adoption of high performance buildings all over the world. He believes that data, transparency and engaged users will bring previously disconnected people together and speed innovation. Riggs has over 10 years of real estate experience including the most recent five years with commercial real estate titan Tishman Speyer. As Global Head of Sustainability, Riggs found the disaggregation of information and understanding across the industry was hurting the pace of adoption. In this problem, he saw a clear opportunity to harness the global reach of the internet to connect the ecosystem of users within the built environment. He’s most excited about having an impact and streamlining the real estate industry.

    Honest Building‘s mission is to connect and empower the real estate industry to make better decisions, more efficiently.  Honest Buildings is a centralized network to showcase and discover the best building solutions and providers.  They call it “building meritocracy,” enabling a new era of idea exchange and transparency in the real estate industry.

    Website: www.honestbuildings.com
    Twitter: @honestbuildings

     

    Ben Miller, Founder, Fundrise and Co-Founder, Popularise

    Benjamin Miller is a founder of Fundrise and also co-founder of Popularise, a real estate crowdsourcing website. With 15 years of experience in real estate and finance, Ben has acquired, developed, and financed more than $500,000,000 of property in his time as Managing Partner of WestMill Capital Partners and President of Western Development Corporation. Ben also started US Nordic Ventures, a cross-Atlantic private equity and operating company. Ben has worked as an analyst for Lubert-Adler, a private equity real estate fund. Ben was part of the founding staff of Democracy Alliance, a progressive investment collaborative. He is a graduate of the University of Pennsylvania.

    Fundrise is the leading investment platform for commercial real estate. Operating in the top major metropolitan markets, Fundrise gives individuals the ability to invest directly in local properties without the unnecessary fees and middlemen of conventional real estate equity finance. With Fundrise, people now have the power to earn financial returns while building the city they want to live in.

    Website: Fundrise
    Twitter: @fundrise

    Popularise is the online platform that shares the power to build new places in your neighborhood with local residents like you.  How often have you thought, “Why doesn’t someone turn that vacant building down the street into a bakery, bar, or restaurant?” Now you have the ability to be directly involved in transforming your neighborhood, rather than waiting for someone else to do it.  By joining other people in your area on Popularise, you can create the kind of cool, authentic places you want in your neighborhood. Submit your own ideas, and vote for what to build on projects posted by real estate developers and local business operators.

    Website: Popularise
    Twitter: @popularise

     

    Dave Eisenberg Co-Founder, CEO Founder, Floored

    Dave entered the corporate world at Bain and soon joined the startup world as Bonobos’s first hire. Years later, he flew westward to build the next great retail data platform at TellApart. In 2012, Dave founded Floored while an Entrepreneur-in-Residence at Accel Partners. He has a BA from Harvard, which he uses to handle business stuff and fetch things for Floored engineers.

    Floored is new, 3D, real estate visualization platform for mobile & web. From Pando Daily, “Floored’s software also collects data, such as dimensions or window space and begins to draw insights based on that. It answers questions such as, ‘How much additional foot traffic do retail stores with five additional square feet of window space have?’ Perhaps most importantly, the models are viewable to real estate professionals and clients in an iPad app.”

    Website: www.floored.com
    Twitter: @floored3D

     

    For more information, please email Pauline.

  • Curatorial Corner: From Wynwood to the Fairchild Tropical Garden

    Curatorial Corner: From Wynwood to the Fairchild Tropical Garden

    From the gritty streets of Wynwood to the lush foliage of the Fairchild Tropical Garden.

    Having my mom in tow for the past couple of weeks has made it hard for me to focus on work, however it gave me the chance to visit or re-visit a few places in or around Miami that are filled with exciting art located outdoors in fascinating surroundings, experiences that I am happy to now share with you all.

    On a beautiful sunny afternoon we drove to Wynwood, the gallery district, to admire hundreds of amazing murals that have transformed a once run-down neighborhood into an incredibly colorful outdoor museum of street art.

    As stated on The Wynwood Walls website, the project was conceived by real estate pioneer and visionary Tony Goldman in 2009. “He was looking for something big to transform the warehouse district of Wynwood, and he arrived at a simple idea: ‘Wynwood’s large stock of warehouse buildings, all with no windows, would be my giant canvases to bring to them the greatest street art ever seen in one place.’ Starting with the 25th–26th Street complex of six separate buildings, his goal was to create a center where people could gravitate to and explore, and to develop the area’s pedestrian potential. The Wynwood Walls became a major art statement with Tony’s commitment to graffiti and street art, a genre that he believed is under appreciated and not respected historically.”

    In 2009 Goldman partnered with Jeffrey Deitch in co-curating the first successful year of the project. Since then the murals grew exponentially, striving “for a diverse representation of both American and international artists that encompasses everything from the old school graffiti artists to the newest work being created around the world.” Murals have also been commissioned for Outside the Walls, in key locations outside the park itself, and now include works by celebrated artists from the United States, Brazil, Belgium, Mexico, Portugal, Ukraine, Portugal, Greece, Spain, Germany, France, and Japan, including the likes of: Os Gemeos, Invader, Kenny Scharf, FUTURA 2000, Dearraindrop, FAILE, BÄST, Shepard Fairey, Aiko, Sego, Saner, Liqen, Nunca, Ben Jones, HOW & NOSM, Ryan McGinness, Jim Drain, Ara Peterson, Retna, Stelios Faitakis, Clare Rojas, The Date Farmers, avaf, ROA, Ron English, Jeff Soto, Logan Hicks, b., PHASE 2, Joe Grillo, COCO 144, Gaia, Vhils, Interesni Kazki, Neuzz, Swoon, Ben Wolf, David Ellis, Barry McGee, Brandon Opalka, and Friends With You.

    The world-class murals and spirit of the project continues to attract thousands of people to the Wynwood Walls each year. Among other things, it is an inspiring model for the revitalization of run-down, abandoned historic communities and a must-see destination for the city.

    From this quintessentially gritty urban landscape, the following day we moved on to the most enchanting and lush botanic garden I’ve ever visited, the Fairchild Tropical Botanic Garden, located in Coral Gables.
    The Fairchild was founded in 1936 as an institution of science, education and culture for the Miami community. Since then it evolved to become a hub of cultural activity hosting events of world-class art, music and literature. Each year the garden is transformed into a unique natural gallery where extraordinary works of art are intermixed with spectacular tropical foliage. Recent exhibits have included artists such as Dale Chihuly, Fernando Botero, Roy Lichtenstein, Mark di Suvero, Yayoi Kusama, Francois Xavier and Claude Lalann and Will Ryman.

    This year, the featured artist is American sculptor John Chamberlain (1927-2011). Chamberlain was born in Rochester, Indiana, grew up in Chicago, and moved to New York in 1956 after attending the much venerated Black Mountain Collage in 1955-’56. Since the mid-1950s Chamberlain has been known for his use of automobile parts in powerful, brightly colored large-scale sculptures, the work that he is most typically associated with. However, the five sculptures presented at the Fairchild are of an entirely different kind. Up to fifteen feet in height, the works on view are constructed from silver, green, or copper-colored industrial aluminum, which has been looped and flexed into whimsical, biomorphic forms. From the mid–1970s, Chamberlain began fashioning miniature sculptures from household aluminum foil. In 2007, he began successfully transposing these miniatures into durable materials on a grand scale, but without sacrificing any of the lightness, directness, and spontaneity of the initial foils. New Yorkers had the pleasure of admiring this same group of whimsical sculptures in the plaza in front of the Seagram Building on Park Avenue from August to November 2012.

    Besides the Chamberlain works, there are many other sculptures and site-specific installations, some of which are permanent, other temporary, that are scattered throughout the park for people to discover and enjoy while they’re leisurely strolling through the lush vegetation. Amongst my favorites are the Jorge Pardo lantern installation ‘Hammer Lamps’, Will Ryman oversized roses (a series of which were also featured on Park Avenue a couple of years ago), and a series of benches of a variety of materials by a group of seven artists and designers of the likes of Paris-based Christophe Come, Miami-own Michele Oka Doner, Chilean Sebastian Errazuruiz, and New York-based Gael Appler.

    Lastly, the Chapungu Sculpture Park is an area of the park dedicated to the acquisition and safeguard of outstanding examples of stone sculptures carved by the Shona people of Zimbabwe. It is hoped that through these remarkable creations, visitors to Fairchild will gain insight into an ancient African sculpture of great depth and wisdom. The day we visited we stumbled upon an outdoor studio where a couple of artists, while working, were sharing with a curious and engaged audience tips of stone carving techniques and fascinating stories and legends of their African ancestors.

    After a full day spent wondering through the park, which also includes a spectacular butterfly pavilion, we headed back to South Beach with our eyes, and hearts, overflowing with the beauty of the natural and man-made wonders we had been exposed to.

  • In the Press: A Retail Catalyst in Brooklyn

    In the Press: A Retail Catalyst in Brooklyn

    We love a success story, especially if we’re a part of it!  Six years ago, Art Assets was hired to curate ongoing, rotating arts programs for Atlantic Gardens, a mixed-use real estate redevelopment in Brooklyn.  Our charge was to use art and culture to create community and destination.

    Atlantic Gardens is comprised of eight buildings with retail tenants on the ground floor and residential tenants above.  It’s located near Atlantic Terminal and the Barclay’s Center at the intersection of several Brooklyn neighborhoods.  Despite its excellent location, the block was run-down and anything but welcoming.  The developer, Atlantic Assets Group – a partnership that includes Art Assets’ President Barbara Koz Paley –  saw an opportunity to create a thriving retail community and regenerate a micro-neighborhood in the process.

    Interweaving art and music was a major part of the marketing strategy. “It makes a huge difference,” Paley says. “The community takes notice. It creates chatter. Brokers hear about it.”

    In addition to restoring the original storefronts, bringing a six-thousand square foot shared garden back to life and embracing retail pop-up concepts, Atlantic Assets Group decided to use art and cultural programming to attract shoppers, families and innovative retail tenants. Art Assets created a robust series of cultural events, art installations and community collaborations that would encourage foot traffic along the street, generate interest from brokers and build exposure for the retailers.

    Programming included:

    ULI New York – Art Assets organized a temporary art installation in the common garden and hosted a party for the Urban Land Institute of New York. This allowed a variety of real estate professionals, including developers, brokers and investors, to experience the redevelopment project in a compelling and memorable way.

    “Return” – Art Assets collaborated with Creative Time, a national arts organization, to co-host “Return,” a temporary art installation by Michael Rakowitz. The exhibition opened in a storefront recreating his grandfather’s import/export business. The object was to import Iraqi dates and to create a dialogue among a wide variety of communities: the local Muslim shopkeepers, the arts community, business leaders, and tourists.

    Atlantic Avenue Art Walk – Art Assets curated dynamic art installations and performance pieces for the Annual Atlantic Avenue Art Walk for four years, including chalk artist Wayne Coe.

    LightSpace – Using LED Light Art Installation, Art Assets distinguished the space at 527 Atlantic Avenue in a highly cost-effective way.

    Feast! – Art Assets invited the artist’s collaborative Feast!, a multi-media performance group, to create an art installation and after-party for the Brooklyn Philharmonic. Feast! artists installed photographs, passed out baked goods and dressed in costume. This live ‘performance’ conveyed Atlantic Assets Group’s commitment to the community and local institutions.

    Circus Amok – Art Assets arranged for Circus Amok, a New York-based Circus group, to inhabit a vacant storefront during renovation. They performed daily on the sidewalk outside the buildings and held classes in
    the storefront for children in the community. The performers animated an otherwise unusable space and attracted local visitors to the formerly neglected block.

    Aakash Nihilani – Art Assets commissioned Brooklyn artist, Aakash Nihalani, to create artwork for the exterior façade and interior spaces using neon-colored tape. This innovative installation attracted a high-profile tenant, New York Mayor Michael Bloomberg.

    Caroll Taveras – To further establish Atlantic Gardens as a hybrid of art and commerce, Art Assets invited photographer Caroll Taveras to erect a pop-up studio. Taveras opened her studio to anyone who wished to have his or her photograph taken. The photographs were compiled into a travelling exhibition which is currently touring Germany.

    Flaming Fires – Local arts and music collective Flaming Fires took up residency in one of the empty storefronts during the winter holiday season.  Their nightly events drew new crowds to the block and increased evening business for the food retailers.

    We Are Familia – In ongoing efforts to integrate Atlantic Gardens into the fabric of Downtown Brooklyn, another local artists collective, We Are Familia, was invited to setup a temporary gallery and event space at Atlantic Gardens.  The group transformed a vacant storefront into a vibrant exhibition space with a wide range of programming that further amplified Art Assets’ efforts to attract new visitors to the development.

    The art program was very successful in generating buzz in the community and in heightening the awareness of Atlantic Gardens as an attractive, creative new Brooklyn destination for retailers.  Art Assets is proud to have contributed to re-shaping this neighborhood.

    Read the full article on the Urban Land website.

  • The New York Times: “Purveyors of Office Space and Lively Arts”

    The New York Times: “Purveyors of Office Space and Lively Arts”

    Can an art program impact a real estate owner’s bottom line? According to a recent New York Times article, the answer is a resounding yes.

    Mega-landlord Brookfield Properties spends about $3 million annually to stage over 400 free performance and visual arts events for the public.  “Brookfield executives say that for them art is an investment in the core business that pays off in a better class of tenants and higher rents.”

    Read the rest of the article here.