Author: artassets

  • Spring Awakening | Balcony Project

    Spring Awakening | Balcony Project

    The Balcony Project by Art Assets presents a site specific installation by Fanny Allié

    The team at Art Assets is excited to present Fanny’s Sleeping Figure, a site-specific installation, in the current iteration of The Balcony Project.

    Fanny Allié has work with us for Clients like HFZ at 11 Beach Street in New York City.

    To learn more about Fanny, take a look below and visit her website at www.fannyallie.com.

    From the Artist

    I am pleased to announce the commission of a site-specific installation for The Balcony Project at Art Assets.

    Art Assets is a national art advisory firm that uses art and culture to transform, brand and reposition commercial real estate spaces.

    For the Balcony Project, I created a site-specific neon installation representing the outline of my mother sleeping, her head resting on a pillow and her upper body facing the outside view.

    The light figure is visible from the inside of the apartment and is appealing to riders using the Queensboro Bridge and the Roosevelt Island tramway. The neon sculpture seems to be floating in the dark, a ghostly feminine presence taking over the suspended structure. The balcony becomes a window on an intimate scene, a human presence sleeping or lying down.

    The installation contributes in blurring the boundaries between private and public spaces. The balcony is the platform from which one can both observe and take part in the life of the outside world. When looking at an apartment building, one can notice that each balcony has its own life and its own stories to tell.
    The balcony can be a stage where an ordinary daily life scene can take a new dramatic dimension or can trigger fictitious scenarios, for those who observe it from a distance. The Hitchcock movie Rear Window was on my mind during the creative process. The sleeping figure will hopefully activate the viewers’ imagination and desire to make up their own stories.

  • Case Study | Art Assets Process

    Case Study | Art Assets Process

    The Broadway Corridor is changing below 42nd street. With outdoor seating and food trucks. As our Client Invesco is re-tenanting the building. Art Assets was hired to use art to rebrand.
    Our Turnkey Services are top notch. Art Means Business. Watch how the lobby transforms from an ordinary place into an extraordinay space.

    Remember Ruth Orkin’s 1951 classic photograph “American Girl in Italy.” ?

    “The big debate about the picture, which everyone always wants to know, is: Was it staged? NO!” Ninalee Craig (girl in the picture) said. “No, no, no! You don’t have 15 men in a picture and take just two shots. The men were just there … The only thing that happened was that Ruth Orkin was wise enough to ask me to turn around and go back and repeat [the walk].”

    Jia Jia, Creative Director for Art Assets and Fine Art photographer was taking pictures that day for our archives and noticed the tremendous attention gathered around the Art Installation. From the moment the giant crate came in all the way to unveiling the art work. “One of the tenants walked by and wanted me to take a picture in front of the work” said Jia Jia. “Stunning” said the tenant.

  • Barbara Arvanitis | New York Times

    Barbara Arvanitis | New York Times

    Art Assets’ Turnkey Services include: Curatorial Expertise in all periods, Insurance and Delivery: Installation and Deinstallation. Any of our Clients can testify that Art Assets has one of the best Art Handlers in the market. Barbara Arvanitis, her story is so intriguing that the New York Times decided to cover it…. “Virtually overnight, she went from pastry driver to handler of fine confectionary art.”

    Read the full article on the New York Times Magazine.

  • In the Press: The Art Salad

    In the Press: The Art Salad

    Barbara Koz Paley

    Barbara Koz Paley is the Founder and CEO of Art Assets, an art consulting firm in New York City.

    AS: Tell us about your background. Do you remember your first interaction with art?

    BP: My first interaction was at the dinner table with my parents. My mother loved to decorate and kept our home full of beautiful and unique pieces. When I was little, I would go around the house and negotiate to have certain items in my room. I had a very developed taste, even for such a young age. I wanted everything to be very simple, elegant, and minimal. This was my first experience in collecting and curating because I would only select pieces that I had a strong affinity for.

    AS: What was your first art purchase? What’s your dream piece?

    BP: The first thing I ever paid for was when I was in high school. I went to an art fair with some friends and bought a painting of a Moorish man with a dark background. This was a revelation – I could make money from little jobs, like babysitting, and I could spend it on art! It wasn’t just the act buying of art that I enjoyed; it was the personal acknowledgment that I had my own opportunity to buy it. It was, and still is, very empowering.

    I don’t have a dream piece.

    AS: What does your collection say about you? What pieces do you tend to gravitate towards?

    BP: My collection says I have a very eclectic eye and I’m able to combine wildly different art, sculpture, objects, and patterns in a way that is very welcoming.

    AS: How has your collection changed over the years?

    BP: It’s gotten bigger. Each new discovery and collection reflects how I want to live. Art provides the means to display this.

    My theory is that you live with what you collect and it reflects who you are to yourself and others. I don’t like for my art to live in storage, so if I have too many things, I de-acquisition. For instance, I’ve given a lot of furniture to the Brooklyn Museum.

    AS: Were there any works that were hard to part with? Do you have a favorite piece right now?

    BP: There were times when I had to sell things, but once it’s gone [a piece of art], it’s gone. I’m not much for mourning.

    My grandmother always told me that I was a collector for the moment… with beautiful objects, you don’t own them, you just care for them and sometimes you have to let them go. It’s not that I don’t get attached to my things, but life doesn’t revolve around what you own, it revolves around what’s inside of you.

    AS: What drives your passion for collecting?

    BP: Making environments! I use art to transform and reshape the experience of each room and place. I want guests to feel welcome in my home and experience who I am as a collector.

    AS: If you weren’t collecting art, what would you be doing? Do you have any hobbies that fulfill you as much as collecting?

    BP: I would still be collecting; I’m always collecting. I’m always creating environments.

    AS: What is your advice to new collectors? Any mistakes you wish you could have avoided?

    BP: Buy what you love and buy within your price range. Get to know the artist, if you can, and buy several pieces from them to get a real sense of their work.

    “Regarding mistakes… Oh, you make mistakes all the times – so what! Nothing to fuss about. Life is filled with mistakes!

    Read the full article on the Art Salad website.

  • Art means Business

    Art means Business

    A couple of quick points that distinguish Art Assets”

    Art Assets works in all the gateway cities with a broad base of real estate and business Clients.

    The Art Assets Team understands trends, as they are happening.

    As a 23 year old company, we bring economy of scale and scope to each project…and develop a “shorthand” with Clients, some of whom we have worked with over decades.

    Ours is Connected Thinking: Art, Commerce, Demographics and Real Estate.

    Art Assets delivers on time and on budget.

  • THE HB INTERVIEW

    THE HB INTERVIEW

    Tamara Stone interviews our “chief trouble officer”, Barbara Koz Paley. Our CEO shares how we work to create programs that ignite the imagination—“works that are exciting, visceral, visual, and pop off the walls.” Technology is an underpinning of everything we do.

    Honest Buildings (HB) is the world’s leading Connection Engine for Real Estate Projects. From architects to engineers, contractors to technology experts, HB helps you find and meet the perfect people for your projects, fast.

    Read the online review: “Technology is an underpinning of everything we do.”

    Art Assets at 142 West 57th Street for L&L Holding Company

    The Balcony Project

    The Balcony Projec6t