525 West 52nd Street

525 West 52nd Street | New York, NY

For the residential property 525 West 52nd Street, Art Assets created an art program that weaves the narrative of the far west side and complements 525’s architectural design by Handel Architects. About the Property The architecture of 525 West 52 reflects the dramatic history of Hell’s Kitchen. Once used for farmland, the neighborhood’s proximity to the Hudson River allowed it to rapidly industrialize into an important business and shipping center. During Prohibition, the numerous warehouses were perfect sites for bootleg distilleries and rumrunners. Several gangs sprang up and the neighborhood became a haven for organized crime. By the time Prohibition…

11 Beach Street

11 Beach Street | New York, NY

For this project, Art Assets was hired by HFZ Capital Properties to curate an art program for the marketing office of HFZ’s new residential property, 11 Beach Street. The selected artists offered a modern, sophisticated point of view that reflected the decor and tenancy of 11 Beach. About the Artists Graham Caldwell Graham Caldwell was born in Philadelphia, in 1973, and currently lives and works in Brooklyn, NY. He received a BFA in Glass from the Rhode Island School of Design in 1998. He has exhibited widely throughout the US in solo and group shows in New York City; Washington…