1114 First Avenue
1114 First Avenue | New York, NY
Situated on the east side of Manhattan surrounded by a confluence of major medical centers and teaching hospitals, this eight-story, 41,664-square-foot building is home to Memorial Sloan Kettering Cancer Center and Rockefeller University. Located on the northeast corner of 61st Street and First Ave, two blocks from the Queensboro Bridge hub, 1114 First Avenue features prominent retail on the ground floor. When this retail location became vacant, Art Assets was hired to bring attention to the space in a creative and unique way. We brought in respected street artist Aakash Nihalani to devise an art intervention that would draw eyes…