1001 Avenue of the Americas

1001 Avenue of the Americas | New York, NY

• Gustavo Prado

Through the employment of sculpture, performance, photography, and video, Gustavo Prado’s work is, predominantly, devoted to the exploration of various aspects of space—whether real or formal—and to the complexities inherent in the act of gazing. It is an inquiry on a series of notions that are both intrinsic and extraneous to the field of art, such as surveillance, appropriation, voyeurism, artificial intelligence, narcissism, information overload, right to privacy, and self-identity. For 1001 Avenue of the Americas, Prado’s metal and mirror sculpture pulls inspiration from the lobby’s curves while simultaneously reflecting the stone and wood materials therein. The work both enhances…

915 Broadway: Marela Zacarias

915 Broadway | New York, NY

• Marela Zacarias

Located between Union Square and Madison Square Park, 915 Broadway is surrounded by a dense high-end residential and office population. The property, owned by ABS Partners Real Estate, features flagship retail space on the ground level and majority tech- and creative-oriented tenants in the office space. The lobby at 915 Broadway is a perfect canvas for artist Marela Zacarias’ organic, lively works. In this smaller space, the modern art stands out as a thoughtful contrast to the property’s original, detailed façade. The fabric-like softness of the works is juxtaposed against the industrial styling, while at the same time the modern…