Art Assets

Category: Events

  • Spring Awakening | Balcony Project

    Spring Awakening | Balcony Project

    The Balcony Project by Art Assets presents a site specific installation by Fanny Allié

    The team at Art Assets is excited to present Fanny’s Sleeping Figure, a site-specific installation, in the current iteration of The Balcony Project.

    Fanny Allié has work with us for Clients like HFZ at 11 Beach Street in New York City.

    To learn more about Fanny, take a look below and visit her website at www.fannyallie.com.

    From the Artist

    I am pleased to announce the commission of a site-specific installation for The Balcony Project at Art Assets.

    Art Assets is a national art advisory firm that uses art and culture to transform, brand and reposition commercial real estate spaces.

    For the Balcony Project, I created a site-specific neon installation representing the outline of my mother sleeping, her head resting on a pillow and her upper body facing the outside view.

    The light figure is visible from the inside of the apartment and is appealing to riders using the Queensboro Bridge and the Roosevelt Island tramway. The neon sculpture seems to be floating in the dark, a ghostly feminine presence taking over the suspended structure. The balcony becomes a window on an intimate scene, a human presence sleeping or lying down.

    The installation contributes in blurring the boundaries between private and public spaces. The balcony is the platform from which one can both observe and take part in the life of the outside world. When looking at an apartment building, one can notice that each balcony has its own life and its own stories to tell.
    The balcony can be a stage where an ordinary daily life scene can take a new dramatic dimension or can trigger fictitious scenarios, for those who observe it from a distance. The Hitchcock movie Rear Window was on my mind during the creative process. The sleeping figure will hopefully activate the viewers’ imagination and desire to make up their own stories.

  • In the Press: The Art Salad

    In the Press: The Art Salad

    Barbara Koz Paley

    Barbara Koz Paley is the Founder and CEO of Art Assets, an art consulting firm in New York City.

    AS: Tell us about your background. Do you remember your first interaction with art?

    BP: My first interaction was at the dinner table with my parents. My mother loved to decorate and kept our home full of beautiful and unique pieces. When I was little, I would go around the house and negotiate to have certain items in my room. I had a very developed taste, even for such a young age. I wanted everything to be very simple, elegant, and minimal. This was my first experience in collecting and curating because I would only select pieces that I had a strong affinity for.

    AS: What was your first art purchase? What’s your dream piece?

    BP: The first thing I ever paid for was when I was in high school. I went to an art fair with some friends and bought a painting of a Moorish man with a dark background. This was a revelation – I could make money from little jobs, like babysitting, and I could spend it on art! It wasn’t just the act buying of art that I enjoyed; it was the personal acknowledgment that I had my own opportunity to buy it. It was, and still is, very empowering.

    I don’t have a dream piece.

    AS: What does your collection say about you? What pieces do you tend to gravitate towards?

    BP: My collection says I have a very eclectic eye and I’m able to combine wildly different art, sculpture, objects, and patterns in a way that is very welcoming.

    AS: How has your collection changed over the years?

    BP: It’s gotten bigger. Each new discovery and collection reflects how I want to live. Art provides the means to display this.

    My theory is that you live with what you collect and it reflects who you are to yourself and others. I don’t like for my art to live in storage, so if I have too many things, I de-acquisition. For instance, I’ve given a lot of furniture to the Brooklyn Museum.

    AS: Were there any works that were hard to part with? Do you have a favorite piece right now?

    BP: There were times when I had to sell things, but once it’s gone [a piece of art], it’s gone. I’m not much for mourning.

    My grandmother always told me that I was a collector for the moment… with beautiful objects, you don’t own them, you just care for them and sometimes you have to let them go. It’s not that I don’t get attached to my things, but life doesn’t revolve around what you own, it revolves around what’s inside of you.

    AS: What drives your passion for collecting?

    BP: Making environments! I use art to transform and reshape the experience of each room and place. I want guests to feel welcome in my home and experience who I am as a collector.

    AS: If you weren’t collecting art, what would you be doing? Do you have any hobbies that fulfill you as much as collecting?

    BP: I would still be collecting; I’m always collecting. I’m always creating environments.

    AS: What is your advice to new collectors? Any mistakes you wish you could have avoided?

    BP: Buy what you love and buy within your price range. Get to know the artist, if you can, and buy several pieces from them to get a real sense of their work.

    “Regarding mistakes… Oh, you make mistakes all the times – so what! Nothing to fuss about. Life is filled with mistakes!

    Read the full article on the Art Salad website.

  • Art means Business

    Art means Business

    A couple of quick points that distinguish Art Assets”

    Art Assets works in all the gateway cities with a broad base of real estate and business Clients.

    The Art Assets Team understands trends, as they are happening.

    As a 23 year old company, we bring economy of scale and scope to each project…and develop a “shorthand” with Clients, some of whom we have worked with over decades.

    Ours is Connected Thinking: Art, Commerce, Demographics and Real Estate.

    Art Assets delivers on time and on budget.

  • The Balcony Project: Maxwell Deutsch

    The Balcony Project: Maxwell Deutsch

  • 21 ’til 21: Wendy Whelan

    21 ’til 21: Wendy Whelan

    Our 21 ’til 21 Salon Series hit another high note this weekend with an afternoon brunch in honor of Wendy Whelan. Wendy is a principal dancer with the New York City Ballet, but it was a performance titled Restless Creature that inspired our gathering.

    Restless Creature is a modern dance performance in four parts, each part a duet of sorts between Wendy and four male choreographers: Kyle Abraham, Joshua Beamish, Brian Brooks and Alejandro Cerrudo.

    Read the New York Times review: Ballerina Leaves Her Comfort Zone: Wendy Whelan Embraces Modern Dance at Jacob’s Pillow

    RCBrunch

    RCKyleWendy

    RCPillowRock

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  • 21 ’til 21: Aliya Rose Bonar

    21 ’til 21: Aliya Rose Bonar

    Aliya Rose Bonar’s PowerSuit Boutique performance produces custom, hand-made garments based on personal Life Consultations about dreams, passions, personal histories, bodies, and everyday life patterns. The opportunity is to engage with strangers about innermost passions and dreams, and then realize those ephemeral wishes into wearable art: PowerSuits. The “client” wears their PowerSuit out into their everyday life, physical reminders of their biggest dreams.

    In collaboration with Lindsey McCord, Bonar presented the consultation portion of the project – producing personalized talismen based on the consultation – at Water Street POPS. Participants sat 20-minute consultations, which Bonar recorded, along with a photo of the interviewees. Over the week, Bonar and McCord produced personalized talismen based on each interview, which were later presented to the interviewees. An informal installation of the interviewees’ photographs was also presented.

    PowerSuit Boutique had never been presented previously. However the project evolved out of a body of “PowerSuit” work Bonar has been developing for the past year. Your PowerSuit is the costume your most powerful self wears, generating courage and self-confidence to pursue your passions. In previous iterations, produced at Flux Factory in February 2013 and at the Eileen Fisher Leadership Institute in Summer 2012, Bonar used PowerSuits as a concept to guide a group through realizing their own passions and steps needed to carry them out. Participants engaged through participating in a set of facilitated curriculum. The emphasis is on the group experience and not the physical product.

    Bonar

    Visit the artist’s website: Aliyah Rose Bonar