INC. MAGAZINE: Do what you love. No, really. (August 2001)
This CEO discovered that she could grow her company by focusing on what she loves most.
Paley took Gray's advice and poured her energy into expanding her leasing business, parlaying her deals with flagship New York City buildings into contracts in other cities. Her once flat revenues doubled in the first 10 months. Perhaps equally rewarding is Paley's new understanding that prioritizing based on what she loves most is also the most lucrative way to run her business.
